We are happy to welcome Shalom Cpp from Santa Cruz, CA to the show. If you’ve heard of the Shalom CPP before, than to answer your first question, yes it is THAT Shalom CPP. The brand that started in 99′ and did really well for themselves, they were one of the pioneers of this thing. As soon as I made a small announcement on instagram that they joined, I immediately got phone calls and messages from guys I currently work with, retailers and shop owners who I respect in this industry saying that, Jacob – the founder of the brand, has in some way mentored, taught, or got them into “this industry.” Was I shocked to find out this? Was I shocked to find out that they have acted as mentor-like figures to the owners of your favorite brands out right now? Was I shocked to hear they have had very original, #veryrare, and the very first collaborations with brands like The Hundreds, Diamond Supply, TITS, Huf, etc…? No, because I do my homework. But this isn’t about what this brand has done in the past, why you haven’t heard of it, or how Bobby’s hair smelled before he got rich. This isn’t a post about what they have or haven’t done, its about re emergence, their re birth and what they are going to do.
If there is one thing you cannot teach a young, emerging brand, its years of experience and know how. Shalom makes great quality product, the design is top notch, and their vision carefully kept for. They know how to do this, flat out, they have literally seen and cultivated it before their eyes. What humbles me, is Jacobs ability to notice it happening again, right now, with these very groups of people….this new generation. Their brand is a lifestyle, they call their affiliates “tribesmen” (Some of their tribesmen are very respected musicians in the reggae and hip hop worlds) and they stick to what they believe in for the brand. I am excited for them to make a push towards the lime light, and I’m excited to introduce, if not, re introduce this brand to you, for one because it is a great addition to your common knowledge of streetwear history. They have been sitting pretty comfortable in Santa Cruz for a while, with their own flagship location on Seabright Ave, and we’re lucky that they want to expand their offerings to a wider audience.
These are a few pieces from their current spring/summer 14′ collection that is out now: