The decision has been made to change the dates of our upcoming summer show. Its a big decision for a new show like ours, but was the right one if we wanted to expand on our goals of becoming a truly viable option for a brand to take their business. Our original dates were July 9th & 10th, so the change was just one day ahead, but the ramification of this decision carries such high significance. It was something thats been racking my brain for days, toying back and forth with different options, asking friends and mentors for advice, but in the end this move ultimately was the one that made the most sense for a show like ours. Obviously we didn’t want our dates to conflict with any other show, but that wasn’t the biggest factor. We’re a completely different show, and don’t necessarily go after all these brands who usually do Agenda which falls on that Thurs & Fri. The biggest reason for wanting to stay the same week we originally planned, as opposed to moving it a couple weeks later or before, was being able to capture and capitalize on a stronger retail presence, during a time when they are ready to view a show.
Our goal for each show is to double or triple whatever retail presence we had the previous. That is what I think about immediately after we compile the numbers and stats from a show. Having our show this week is the ideal situation for that. It gives us the opportunity to still maintain the identity of our show as a different option in an exclusive, and exciting setting, while strengthening the pedestal that we place the brands we select on. We’re opening the doors to all of the out of town and international retailers in town, a chance to see what we are all about. We’re giving them an opportunity to check out something new and exciting.
So join us. This is a new marketplace and a new option for the next generation, and we’d love to see you there. We’re accepting brand submissions now – click on the “exhibiting” tab above.
(we do not own the rights to any of these pictures, we just “google imaged” them all. Thank you to our friends from www.illsocietymag.com for the pic, and all the others.)