Shalom CPP @ Venue

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We are happy to welcome Shalom Cpp from Santa Cruz, CA to the show. If you’ve heard of the Shalom CPP before, than to answer your first question, yes it is THAT Shalom CPP. The brand that started in 99′ and did really well for themselves, they were one of the pioneers of this thing. As soon as I made a small announcement on instagram that they joined, I immediately got phone calls and messages from guys I currently work with, retailers and shop owners who I respect in this industry saying that, Jacob – the founder of the brand, has in some way mentored, taught, or got them into “this industry.” Was I shocked to find out this? Was I shocked to find out that they have acted as mentor-like figures to the owners of your favorite brands out right now? Was I shocked to hear they have had very original, #veryrare, and the very first collaborations with brands like The Hundreds, Diamond Supply, TITS, Huf, etc…? No, because I do my homework. But this isn’t about what this brand has done in the past, why you haven’t heard of it, or how Bobby’s hair smelled before he got rich.  This isn’t a post about what they have or haven’t done, its about re emergence, their re birth and what they are going to do.

If there is one thing you cannot teach a young, emerging brand, its years of experience and know how. Shalom makes great quality product, the design is top notch, and their vision carefully kept for. They know how to do this, flat out, they have literally seen and cultivated it before their eyes. What humbles me, is Jacobs ability to notice it happening again, right now, with these very groups of people….this new generation. Their brand is a lifestyle, they call their affiliates “tribesmen” (Some of their tribesmen are very respected musicians in the reggae and hip hop worlds) and they stick to what they believe in for the brand. I am excited for them to make a push towards the lime light, and I’m excited to introduce, if not, re introduce this brand to you, for one because it is a great addition to your common knowledge of streetwear history. They have been sitting pretty comfortable in Santa Cruz for a while, with their own flagship location on Seabright Ave, and we’re lucky that they want to expand their offerings to a wider audience.

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These are a few pieces from their current spring/summer 14′ collection that is out now:



Venue & Storenvy!

Storenvy Announcement

Storenvy is amazing, there is a reason they are considered one of the, if not the, best e-commerce hosting sites out right now. What really attracted us to storenvy was not their ability to host one brands store, its how much they care about providing their users, these brand owners and starters, with a very powerful retail account just for signing up, themselves.

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Storenvy is basically a website that allows you to host your own, fully customizable online store…for free. Its great for independent and start up brands, it gives you access to e-commerce, easily. Doing this on your own is possible, but it can be very costly for brands who may not have the capitol. I really recommend their service, but while researching them I came to realize that is also one of the best online retail stores I’ve visited in a long time, they have a very engaging and appealing user interface, perfect for just browsing, and shopping, and…discovering. I discovered so many new and exciting things just on the front page. They heavily promote and engage their users, with editors picks, artist features, and brand features right on the front page of a website that has over 1M users. According to Business Insider “E-Commerce has transformed with Storenvy’s social shopping platform.”

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I am very happy that we get the chance to work with this great company, its exciting for us and for the brands that we are working with. Working together collaboratively was a natural fit, we believe in the same thing, and cater to the same group of crazy, talented, creative, rebellious, rule breaking, and deal making type of people. I can’t wait to have them at the show, and also to be able to provide our brands with some of the same spotlight that they show theirs. follow them @storenvy

Venue Rack: Programme Skate & Sound, Fullerton, CA

Venue Rack Graphic

Very happy to announce our newest retail partner and Venue Rack participant, Programme Skate & Sound, based out of Fullerton California. The shop has been around for about 3 years now and has been an integral piece to the constantly developing area. Located right around the corner from Cal State Fullerton, the shop sees a very wide range of clientele. It serves many purposes depending on the type of person you are. It is your go to shop for finding the right fit for the night…Programme is the local skate shop where you purchase your first complete set and learn how to use an Allen wrench for the first time…its the destination for the nostalgic music lover, with its own curated selection of Vinyl Records and CD’s.


Chris ShotThis is a shot of Chris, one of the owners of the shop. Part of what gives the store so much character, and opens the door to such a wide range of customers are Chris’s partners. Pro Skater Fabrizio Santos, and lead singer of the punk band Death by Stereo, Efrem Schulz. Its a great place to shop, discover new brands, hang out and talk music, like we were able to do last week.

Store Shot 2 I was very excited to have them out to the show this past January, and was even more excited when they picked up a couple of our exhibitors, and expressed interest in working with us further. If you look closely at the photo above, you can see the Versalution set up right next to that awesome half pipe display. And that is just what you get as a retailer coming into our show. A new marketplace, filled with exciting, talented new brands. We may not be a show for everybody, but we are THE show for those who want to take advantage of what we have to offer. So thank you again Chris for having us, can’t wait to have you back in July. Really looking forward to having a Venue Rack here.


Store Shot“Programme is a skate and music shop open in the city of Fullerton. Started by pro skater Fabrizio Santos, Efrem Schulz of the bands Death by Stereo and Manic Hispanic, Chris Gronowski and Kevin Fewell in early 2011, PROGRAMME SKATE & SOUND is combining all things skate with the world of vinyl records and CDs.”

Located at: 2495 E. Chapman Fullerton, CA 92831

Outside Shot


Anonymous Creation at Venue


We would like to welcome Anonymous Creations from Denver, Colorado who will be exhibiting with us this July. Their attention to detail is upheld by a high quality standard. Come check them out in person at Venue July 8 & 9.




Anonymous Creations is a Denver based lifestyle apparel line aiming to visually connect fashion, art, skateboarding, and music. Our products are carefully thought out and researched to provide unique, long lasting, and durable merchandise. We oversee production on all products to ensure quality.

We create unique and conceptual products that connect our audience. This is not just a hobby, it is a way of life.



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Venue Rack: Rooted Shop, Artesia CA

Venue Rack - Rooted

For our second show this past January, we introduced the VENUE RACK. It is an innovative and collaborative project between our trade show and a selected retail store. Its an idea that has never been done before, to our knowledge, and we are very proud of it. We came up with the idea by really boiling down what our show needs to keep our brands and retailers happy and coming back. What does an emerging brand want out of investing money and taking the time to join a trade show? They want to network, gain exposure, but most of all they want to get into stores and create new accounts. The VENUE RACK is a way to assure that that happens, by working directly with our retailers. The VENUE RACK is a strategic partnership between Venue and a selected store/boutique. Essentially, we sponsor a section of the selected store – a few racks, some key wall space, etc… This spot is then reserved for one of our exhibiting brands that the stores buyers select form walking our show. Terms are discussed between brand and shop.

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Rooted is a great core shop based out of Artesia, and I’m glad to have created such a great relationship with them since our show has started. They have a great shop space, and share locations with sneaker boutique, Footage. They are the latest shop that we were lucky enough to partner with. The previous stores that we worked with on our VENUE RACK all just recently got their shipments in and from what I’m hearing our brands are doing very well. You can go visit Crow Roots in Pasadena, and see Versalution with a great Window Display, or swing by Identity Boardshop and see CBNC, Wolf and Man, Halloway, and Wasted Royalty sitting pretty among heavy weights like Obey, The Hundreds, and Diamond. Its a great thing for us to see, but most of all adds value to a show like ours. It levels the playing field, and introduces new options to consumers.

Rooted store 2

For retail stores that partner with us for the VENUE RACK, the benefits are just as obvious as they are for our brands. We act as a great marketing platform to directly promote your shop to your demographic of customers. But by adding these new options to your store, and introducing something new to your customers, it keeps you ahead of the curve, as well as introducing your store to a new set of customers. Our brands have a set customer base of their own, that will now also be doing their shopping in your store since their favorite brand is now in there. That is what we are all about at Venue, we all need to work together to create something substantial, its a collective effort between show, brand, and retailer, and we’re happy to introduce this again, with more stores, and give more opportunity and options for our brands. Thank you Rooted for joining us, we also have more projects in the works with the guys from Rooted, including debuting their new sales agency, but I’ll save that for another post. Really looking forward to who you guys pick for the shop, see you all in July!