We are happy to welcome Shalom Cpp from Santa Cruz, CA to the show. If you’ve heard of the Shalom CPP before, than to answer your first question, yes it is THAT Shalom CPP. The brand that started in 99′ and did really well for themselves, they were one of the pioneers of this thing. As soon as I made a small announcement on instagram that they joined, I immediately got phone calls and messages from guys I currently work with, retailers and shop owners who I respect in this industry saying that, Jacob – the founder of the brand, has in some way mentored, taught, or got them into “this industry.” Was I shocked to find out this? Was I shocked to find out that they have acted as mentor-like figures to the owners of your favorite brands out right now? Was I shocked to hear they have had very original, #veryrare, and the very first collaborations with brands like The Hundreds, Diamond Supply, TITS, Huf, etc…? No, because I do my homework. But this isn’t about what this brand has done in the past, why you haven’t heard of it, or what Bobby and Ben were like before they made it on the cover of Tapatio bottles. This isn’t a post about what they have or haven’t done, its about re emergence, their re birth and what they are going to do.
If there is one thing you cannot teach a young, emerging brand, its years of experience and know how. Shalom makes great quality product, the design is top notch, and their vision carefully kept for. They know how to do this, flat out, they have literally seen and cultivated it before their eyes. What humbles me, is Jacobs ability to notice it happening again, right now, with these very groups of people….this new generation. Their brand is a lifestyle, they call their affiliates “tribesmen” (Some of their tribesmen are very respected musicians in the reggae and hip hop worlds) and they stick to what they believe in for the brand. I am excited for them to make a push towards the lime light, and I’m excited to introduce, if not, re introduce this brand to you, for one because it is a great addition to your common knowledge of streetwear history. They have been sitting pretty comfortable in Santa Cruz for a while, with their own flagship location on Seabright Ave, and we’re lucky that they want to expand their offerings to a wider audience.
These are a few pieces from their current spring/summer 14′ collection that is out now:
Again, we are very excited to have them at the show. Make sure you stop by and check out what they are bringing to the table, contact us to set an appointment. If you are ever in the Santa Cruz area, make sure you stop by their store: 541 Seabright Ave. Santa Cruz CA
Follow them @shalomcpp
Storenvy is amazing, there is a reason they are considered one of the, if not the, best e-commerce hosting sites out right now. What really attracted us to storenvy was not their ability to host one brands store, its how much they care about providing their users, these brand owners and starters, with a very powerful retail account just for signing up, themselves.
Storenvy is basically a website that allows you to host your own, fully customizable online store…for free. Its great for independent and start up brands, it gives you access to e-commerce, easily. Doing this on your own is possible, but it can be very costly for brands who may not have the capitol. I really recommend their service, but while researching them I came to realize that Storenvy.com is also one of the best online retail stores I’ve visited in a long time, they have a very engaging and appealing user interface, perfect for just browsing, and shopping, and…discovering. I discovered so many new and exciting things just on the front page. They heavily promote and engage their users, with editors picks, artist features, and brand features right on the front page of a website that has over 1M users. According to Business Insider “E-Commerce has transformed with Storenvy’s social shopping platform.”
I am very happy that we get the chance to work with this great company, its exciting for us and for the brands that we are working with. Working together collaboratively was a natural fit, we believe in the same thing, and cater to the same group of crazy, talented, creative, rebellious, rule breaking, and deal making type of people. I can’t wait to have them at the show, and also to be able to provide our brands with some of the same spotlight that they show theirs.
www.storenvy.com follow them @storenvy
Very happy to announce our newest retail partner and Venue Rack participant, Programme Skate & Sound, based out of Fullerton California. The shop has been around for about 3 years now and has been an integral piece to the constantly developing area. Located right around the corner from Cal State Fullerton, the shop sees a very wide range of clientele. It serves many purposes depending on the type of person you are. It is your go to shop for finding the right fit for the night…Programme is the local skate shop where you purchase your first complete set and learn how to use an Allen wrench for the first time…its the destination for the nostalgic music lover, with its own curated selection of Vinyl Records and CD’s.
This is a shot of Chris, one of the owners of the shop. Part of what gives the store so much character, and opens the door to such a wide range of customers are Chris’s partners. Pro Skater Fabrizio Santos, and lead singer of the punk band Death by Stereo, Efrem Schulz. Its a great place to shop, discover new brands, hang out and talk music, like we were able to do last week.
I was very excited to have them out to the show this past January, and was even more excited when they picked up a couple of our exhibitors, and expressed interest in working with us further. If you look closely at the photo above, you can see the Versalution set up right next to that awesome half pipe display. And that is just what you get as a retailer coming into our show. A new marketplace, filled with exciting, talented new brands. We may not be a show for everybody, but we are THE show for those who want to take advantage of what we have to offer. So thank you again Chris for having us, can’t wait to have you back in July. Really looking forward to having a Venue Rack here.
“Programme is a skate and music shop open in the city of Fullerton. Started by pro skater Fabrizio Santos, Efrem Schulz of the bands Death by Stereo and Manic Hispanic, Chris Gronowski and Kevin Fewell in early 2011, PROGRAMME SKATE & SOUND is combining all things skate with the world of vinyl records and CDs.”
Located at: 2495 E. Chapman Fullerton, CA 92831
We would like to welcome Anonymous Creations from Denver, Colorado who will be exhibiting with us this July. Their attention to detail is upheld by a high quality standard. Come check them out in person at Venue July 8 & 9.
Anonymous Creations is a Denver based lifestyle apparel line aiming to visually connect fashion, art, skateboarding, and music. Our products are carefully thought out and researched to provide unique, long lasting, and durable merchandise. We oversee production on all products to ensure quality.
We create unique and conceptual products that connect our audience. This is not just a hobby, it is a way of life.